Articles

Why Company Culture Matters and 7 Questions that Will Improve It

In today’s Internet savvy world, everything has changed from the way we buy and research products and services to how we find a mate and when, where and how we look for new career opportunities. Let’s take a quick look at the job search changes and how a few strategic decisions can make or break your ability to find and hire the best talent. Bad hiring decisions happen If you’ve ever been involved in the hiring, you know full well that vetting candidates based on a resume and their interview [...]

How to Cultivate B2B Relationships and Close More Deals Online

We all have preconceived notions about social media, the importance of the social platforms for business, and how to use social to drive connections and business outcomes. But once we master a few techniques, the opportunity to close more deals on social is abundant. Chances are if you log onto LinkedIn right now there will be at least one post streaming down your feed geared at keeping LinkedIn “professional.” And by professional users mean they don’t want to hear about political opinions, religion or see pictures of your kids or grandkids; [...]

How Google Search Changes Generate Revenue for Local SMBs

With so many companies in the digital marketing game, many small to medium-sized businesses (SMBs) feel it's too late to start marketing online because they won’t be seen and so they don’t even bother trying. However, new Google search changes have recently created way more opportunities for SMBs to be found. The trick? Blogging. How to get started Before you write a single word, put yourself in the shoes of a Xerox Agent or Dealer who’d like to attract customers seeking a new printer solution for their office. Easy enough, right? So, now you [...]

Improve Customer Experience in 4 Steps

10 years ago, what's now referred to as "the buyer’s journey" was completely different. Salespeople had to find you and then convince you to buy their products. In today’s world, buyers can and (and do) simply hop online and self-serve all the information they could possibly want before even thinking about a purchase.  The Internet is now the first impression for almost all buyers looking for a supplier. This truth impacts their entire experience, including their perception of your marketing, branding, sales, and innovation. Despite changes in the buyer's journey, there’s still [...]

4 Ways to Increase Efficiency at your Next Team Meeting

Hands up if you attended an unnecessary meeting this week. Happens to the best of us. In fact, the average worker in the US attends about 62 meetings each month, half of which are reported as unproductive. And it all adds up to thirty-seven billion dollars a year wasted in salaries. Ouch. Sounds about right though. The problem is, unless you’re working alone, meetings are needed to keep projects moving along, people on the same page and employees accomplishing objectives. Furthermore, when teams don’t meet, they start to become disorganized, unproductive [...]

How to Boost Team Productivity Without Wasting Time

Roughly 1 million tweets per year come from fearless employees openly expressing negative feelings about their work! As a business, that’s quite alarming since employees these days are closely tied to their employers via social media. A yearlong social media study found interesting tidbits such as, 8 out of 10 “job lovers” work in the western half of the USA, technology employees tweet less frequently about job satisfaction than any other industry and 3 of the top 5 “job hating” states border the Atlantic Ocean Statistics like these are interesting [...]

Will the Productive Healthy Worker Please Stand Up

For a growing number of people, the question of which Herman Miller ergonomic chair to sit in has become irrelevant. Instead, they’re shopping for a good pair of supportive shoes and a comfortable fatigue mat. That’s because instead of sitting at their desk all day, they’re standing up. Driven by a growing body of research highlighting the dangers of our sedentary lifestyles (and sitting in particular), standing desks have become something of a trend in the past few years. Standing desks got their big break in 2005 when the New [...]

Hard Work Beats Talent on the Road to Success

Talent alone won’t get you very far. The smartest kid in the class might have an easy time getting the grades she needs to get into a top-tier school like MIT. But once she’s there, everyone is at least as smart as she is. Some are much smarter. The only way to stand out and excel in that environment is to work harder than anyone else. In an interview for CBS, Will Smith explained his own success in exactly those terms: "I've never really viewed myself as particularly talented. I've [...]

How to Encourage Creativity and Sharing for More Productive Meetings

We all know that meetings can be tedious, tiring, and ineffective at resolving the problems our businesses are facing. We need creativity and openness, and what we get instead is disinterested yawning and unhelpful criticism. In many cases, however, this unfortunate situation can be improved with some strategic adjustments to our usual meeting routines. Encouraging Participation First and foremost, allow people to share ideas without fear of criticism or interruption. Managers or other employees who respond negatively to “bad” ideas discourage people from sharing their ideas at all. Many people [...]

Things to be Thankful For in Arizona

The New York Times says that expressing gratitude makes people happier, so we thought we’d provide you with a brief list of wonderful things to be grateful for in Arizona this holiday season. Being a local Arizona company, the amazing winter weather here has to be near the top of the list. While much of the rest of the country is pulling on their long johns and preparing to hibernate, Phoenicians are happily heading for their patios and firing up the grill. There’s nothing quite like a gorgeous fall day, [...]