Articles

Master These 5 Abilities to Boost Your Career

Technology has impacted every facet of our lives from how we communicate to how we make purchases to looking for and securing jobs. Today, it's practically an expectation to have a personal brand that reflects your success if you want to be taken seriously and in order to do that, there are several qualities that either signal leadership and capture our attention or make us uncomfortable - depending on how well they've been mastered. Here are five barriers that might be preventing your career dreams from becoming reality: Public speaking: [...]

4 Marketing Trends that Work to Grow SMB Revenue

If you’re a marketing professional, you strive to keep up with the latest and greatest tactics and platforms every day. If you’re a small to medium sized business (SMB), you’re likely wearing many hats from marketing to sales to customer service at any given time and prefer someone deliver a cliff notes version of the trends you need to know. That’s exactly what this article is meant to do! Here are four marketing trends that will help grow SMB revenue in 2018: Marketing Automation By definition, marketing automation refers to software that [...]

Why Company Culture Matters and 7 Questions that Will Improve It

In today’s Internet savvy world, everything has changed from the way we buy and research products and services to how we find a mate and when, where and how we look for new career opportunities. Let’s take a quick look at the job search changes and how a few strategic decisions can make or break your ability to find and hire the best talent. Bad hiring decisions happen If you’ve ever been involved in the hiring, you know full well that vetting candidates based on a resume and their interview [...]

How to Cultivate B2B Relationships and Close More Deals Online

We all have preconceived notions about social media, the importance of the social platforms for business, and how to use social to drive connections and business outcomes. But once we master a few techniques, the opportunity to close more deals on social is abundant. Chances are if you log onto LinkedIn right now there will be at least one post streaming down your feed geared at keeping LinkedIn “professional.” And by professional users mean they don’t want to hear about political opinions, religion or see pictures of your kids or grandkids; [...]

How Google Search Changes Generate Revenue for Local SMBs

With so many companies in the digital marketing game, many small to medium-sized businesses (SMBs) feel it's too late to start marketing online because they won’t be seen and so they don’t even bother trying. However, new Google search changes have recently created way more opportunities for SMBs to be found. The trick? Blogging. How to get started Before you write a single word, put yourself in the shoes of a Xerox Agent or Dealer who’d like to attract customers seeking a new printer solution for their office. Easy enough, right? So, now you [...]

Improve Customer Experience in 4 Steps

10 years ago, what's now referred to as "the buyer’s journey" was completely different. Salespeople had to find you and then convince you to buy their products. In today’s world, buyers can and (and do) simply hop online and self-serve all the information they could possibly want before even thinking about a purchase.  The Internet is now the first impression for almost all buyers looking for a supplier. This truth impacts their entire experience, including their perception of your marketing, branding, sales, and innovation. Despite changes in the buyer's journey, there’s still [...]

4 Ways to Increase Efficiency at your Next Team Meeting

Hands up if you attended an unnecessary meeting this week. Happens to the best of us. In fact, the average worker in the US attends about 62 meetings each month, half of which are reported as unproductive. And it all adds up to thirty-seven billion dollars a year wasted in salaries. Ouch. Sounds about right though. The problem is, unless you’re working alone, meetings are needed to keep projects moving along, people on the same page and employees accomplishing objectives. Furthermore, when teams don’t meet, they start to become disorganized, unproductive [...]

How to Boost Team Productivity Without Wasting Time

Roughly 1 million tweets per year come from fearless employees openly expressing negative feelings about their work! As a business, that’s quite alarming since employees these days are closely tied to their employers via social media. A yearlong social media study found interesting tidbits such as, 8 out of 10 “job lovers” work in the western half of the USA, technology employees tweet less frequently about job satisfaction than any other industry and 3 of the top 5 “job hating” states border the Atlantic Ocean Statistics like these are interesting [...]

Will the Productive Healthy Worker Please Stand Up

For a growing number of people, the question of which Herman Miller ergonomic chair to sit in has become irrelevant. Instead, they’re shopping for a good pair of supportive shoes and a comfortable fatigue mat. That’s because instead of sitting at their desk all day, they’re standing up. Driven by a growing body of research highlighting the dangers of our sedentary lifestyles (and sitting in particular), standing desks have become something of a trend in the past few years. Standing desks got their big break in 2005 when the New [...]

Hard Work Beats Talent on the Road to Success

Talent alone won’t get you very far. The smartest kid in the class might have an easy time getting the grades she needs to get into a top-tier school like MIT. But once she’s there, everyone is at least as smart as she is. Some are much smarter. The only way to stand out and excel in that environment is to work harder than anyone else. In an interview for CBS, Will Smith explained his own success in exactly those terms: "I've never really viewed myself as particularly talented. I've [...]